Major beer companies have rolled out marketing campaigns and products -- such as 'fan cans,' store displays, and billboard ads -- that pair beer with university colors, mascots, and logos. Research shows that such campaigns may enhance the motivational significance of marketed beer brands, especially for students who identify strongly with their university. The researchers conclude that this effect could potentially increase underage students' alcohol consumption.
A musician's brain is different to that of a non-musician. Making music requires an interplay of abilities which are also reflected in more developed brain structures. Scientists have discovered that these capabilities are embedded in a much more finely tuned way than assumed: The brain activity of jazz pianists differs from those of classical pianists, even when playing the same piece of music.
Despite increasing numbers of underrepresented minority (URM) trainees in the biomedical sciences, there is a persistent shortage of URM faculty who are involved in basic biomedical research at medical schools. Investigators examined the entire training pathway of potential faculty candidates to identify points of greatest loss of URM trainees. Two key points of loss: during undergraduate education and in transition from postdoctoral fellowship to tenure-track faculty.
California sea lions have fully rebounded under the protection of the Marine Mammal Protection Act, with their population on the West Coast reaching carrying capacity in 2008 before unusually warm ocean conditions reduced their numbers, according to the first comprehensive population assessment of the species.
Despite progress in recent decades, more than 10,000 alcohol-impaired driving fatalities occur each year in the US. To address this persistent problem, stakeholders -- from transportation systems to alcohol retailers to law enforcement -- should work together to implement policies and systems to eliminate these preventable deaths, says a new report.
Researchers estimate that over one quarter of the governmental public health workforce will disappear. They further project that while enough students graduate each year to replace retirees and others who voluntarily quit, they question whether the public health sector can compete with the private sector to hire qualified candidates.
A new study of nursing homes in California, the nation's largest system found that some nursing homes inflate their self-assessment reporting to improve their score in the Five-Star Quality Rating System employed by Medicare to help consumers.
A new technique to detect a drone camera illicitly capturing video is revealed in a new study by cyber security researchers in Israel. The study addresses increasing concerns about the proliferation of drone use for personal and business applications and how it is impinging on privacy and safety.
Water contaminated by the oil currently leaking into the ocean from the Sanchi tanker collision is likely to take at least three months to reach land, and if it does the Korean coast is the most likely location. However, the oil's fate is highly uncertain, as it may burn, evaporate, or mix into the surface ocean and contaminate the environment for an extended duration.
Americans are more passionate toward their romantic partners than Japanese people are because Americans live in social environments in which people have greater freedom to choose and replace their partners, a team of Japanese researchers suggest.
The air quality alert programme in Toronto (Canada) had limited effects in protecting the public's health from air pollution between 2003 and 2012, according to an observational study of 2.6 million people.